Busara Advisors, Inc. was proud to be part of the 11th Edition of ASFW Addis – Africa Sourcing and Fashion Week in Addis Ababa last Friday.
Our Director and Lead for Creative Industries, Elena Liyou Bernardi, represented Busara on a panel discussing ‘Intellectual Property Rights in the Fashion and Apparel Industries.’
Through a business and policy lens, we shared insights on the future of intellectual property and its role in shaping sustainable creative economies across Africa, from protecting originality to unlocking value and expanding business opportunities through innovation and collaboration.
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